To launch the Aftershokz brand into the French market. Aftershokz headphones use bone conductor technology which provides runner with a safe and comfortable headphone that incorporates an open ear design.
Our Approach
A far-reaching PR & communications campaign comprising across thematic features, product reviews and press tours aimed at tech, lifestyle and sporting press. In parallel, a digital strategy was implemented including social media and influencer marketing. Partnerships and competitions with sport influencers were activated to increase traffic on SM accounts.
The brand also attended key running events in Paris (Paris half marathon, Paris marathon) creating further collaboration opportunities with influencers. Ranieri Agency managed two French social media accounts (Facebook & Instagram) and built an editorial content calendar for each, as well as running several campaigns across recruitment, engagement and sponsorship of an event
Results
13 journalist meetings
110 articles published
Over 50 press samples sent for review
20 partnerships with Instagramers
Increased following from 75 to 1693
Facebook increased from 465 to 1352
