Be the trusted, single point of contact for HARMAN EMEA.
Coordinate product announcements, launches, large events, festivals, influencer campaigns and reviews with agencies covering fifteen different EMEA markets.
Ensure KPIs are hit and deadlines are met.
Our Approach
Create and manage Central EMEA HUB resource site and measurement dashboard, market-specific WIPs, quarterly planning.
In addition, manage weekly, monthly and quarterly reporting structure to minimise emails and calls, allowing HARMAN PR team to check status at any time.
Set up EMEA PR newsroom to aid translation, approval and distribution of press releases.
Produce toolkits for centrally funded and locally managed events.
For key products, host brainstorms and creative planning sessions with the other agencies ensuring EMEA approach is effective in each market.
Results
Successful regular EMEA product launches, reviews and influencer campaigns.
Impressive increase in media coverage each yeah with year-on-year growth of +30% for 2019-2020.
Coordination and management of global product launch events including ‘Virtual IFA 2020’ with over 400 journalists attending, 300 pieces of media coverage and 900 million impressions.
