To bring SNOO, the world’s smartest and safest baby bassinet, to launch in the UK, France & Germany. Educate target media in these markets on the company Happiest Baby and SNOO, an already successful product in the US. Overcome pushback from press on price point, tech for babies and pushing a US representative & spokesperson. Secure positive social, influencer & media coverage.
Our Approach
Through 1:1 interviews with press and CEO, Dr. Harvey Karp, we were able to brief media on the company mission and provide product demos. Placing samples with influencers which allows them to share their own positive messaging about the benefits of the SNOO.
Results
A heavy weight European campaign with extensive top tier coverage in UK, France & Germany
Press events & media interviews secured product reviews & thought leadership pieces with Dr Harvey Karp in national, lifestyle, tech & business media
Broadcast media
High profile celebrity & Influencer endorsements
Social media activations
Clienthappiest Baby / SnooServicesIntegrated compaigns: PR, Social & InfluencerShare
