Gibson Innovations came to us to position its Philips, Fidelio and Onkyo brands as high quality audio products and build media coverage within the tech, national, consumer and audio specialist media.
Our Approach
We capitalise on our knowledge and relationships within the consumer tech and audio space to ensure that Gibson Innovations’ licensed products are in front of the right media at the right time.
The Gibson Innovations press office is in daily communication with the media and undertakes press tours and desk drops to coincide with major product launches. Our extensive reviews programme goes beyond target every month, and we regularly review and revise our verticals targets and tailor media alerts to gain the best traction within sector audiences.
Results
Approx. 50 pieces of coverage per month
16 product samples placed on average per month
Coverage spikes that coincide with key selling periods – inclusion in 30 Christmas gift guides
46 five star reviews and 38 pieces of national coverage in one year alone
Verticals and influencer campaigns implemented to support tech and audio PR campaigns
ClientPhilips, Fidelio & OnkyoServicesPress Office & Media RelationsShare
