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Drive brand awareness and traffic to retail sites through a heartwarming, Christmas-themed campaign.
In the lead up to Christmas, the Cricut audience was challenged to craft and share a Christmas project based on a given theme each week
Favourite creations were shortlisted and nominated for a weekly public vote, with the overall winner receiving a top prize at Christmas
1.5 million reach
16%engagement
10,000+ link clicks
Forecasted KPIs smashed
ClientCricutServicesPR launch & eventsShare