To launch the Bosch home robot at CES in Las Vegas, attracting maximum attention on the show floor and at the press conference.
Our Approach
We created a buzz with 100 influential and international opinion leaders at technology magazines, YouTube channels, blogs and Twitter users ahead of CES. During the show, one to media appointments resulted in 20 immediate pieces of coverage. In addition, we outreached to non-attendees to secure maximum coverage.
Results
Over 25 million reader reach and extensive coverage across top tier publications.
