Newzoo have put together some interesting insights into the developing relationship between Gamers and TikTok.
The company explains the connections between TikTok and mobile gaming and how mobile gamers can be reached on the platform. Mobile gaming is currently the largest and constantly growing gaming platform, worldwide. In terms of player numbers as well as revenue generated through it. According to the Global Games Market Report from the Newzoo team, revenues of 93.2 billion US dollars were generated last year. An increase of 7.3% compared to the previous year.
For this, Newzoo has partnered with TikTok to collect data. The result of this collaboration will help developers, publishers and advertisers understand how to develop, grow and monetize their games with the help of the TikTok community. The study is based on a survey of 10,800 gamers in 13 countries.
