Le brief

Brief: With strong competion, firmly position Somfy as a key player within the Smart Home
media landscape. We have been supporting PR & Communication for three years focusing on
consumer products in home security and comfort, as well as product offers aimed at the
professional market.

Approach: Activation of product loan campaigns that have highlighted the quality of Somfy products to consumers (thermostats, connected cameras, etc.). Through events such as tCES in Las Vegas, we have been able to establish Somfy as an innovative
French player thanks to informal press events bringing together leading French high-tech journalists. This has enabled us to create a strong relationship between VIP media and Somfy.

Results between Jan 2019 and Jan 2020:
769 articles featurig Somfy
Over 40 interviews
CES 2019 event drew full press attendance with 13 'best of articles' publsihed OTS – 19.2m and 960k Euros



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