An important event in the TEAC calendar is ‘Record Store Day’. In 2020, lockdown and social distancing rules meant the end for all live events, including #RecordStoreDay2020. We proposed a different approach.
Our Approach
Pivot towards a digital event.
Along with eight influencers, three record stores, the TEAC brand and the big consumer electronics online shop, Eleonto, we will create a purely digital community event instead.
Ensure the spirit of Record Store Day is honoured again, even in difficult times. Watch the video here https://youtu.be/HxeNnRmcE3A.
Results
75 Insta stories and posts with almost 300.000 views.
6.000 reactions and an engagement up to 8.7 %.
Authentic, high credibility factor, fun and above all very individual content.
100 % non paid cooperation with brand lovers.
Increased online sales at retailer ‘Eleonto’.
ClientAquipa / TeacServicesDigital Event, PR, Influencer & Social MediaShare
